#google keywords

[digimart01]

The Power of Search Engine Marketing: Why It's More Important Than Ever

Introduction

In today's digital age, where online presence can make or break a business, the significance of search engine marketing (SEM) cannot be overstated. As the virtual gateway to nearly every product, service, or piece of information, search engines have become a fundamental aspect of our lives. This blog explores the importance of search engine marketing and how it has become a cornerstone of successful online marketing strategies.

Understanding Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting a website by increasing its visibility in search engine results pages (SERPs) through both paid advertising and organic efforts. It encompasses two main approaches: Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).

Pay-Per-Click (PPC) Advertising:

This involves creating and bidding on ads that appear on search engine results pages. Advertisers pay a fee each time their ad is clicked, hence the name "pay-per-click." The most common platform for PPC advertising is Google Ads. To know more about how PPC works please go through digimart websites

Search Engine Optimization (SEO):

SEO is the process of optimizing your website to improve its organic ranking on search engine results pages. Unlike PPC, you don't pay for clicks directly, but you invest time and effort into creating valuable content and optimizing your website to rank higher naturally.

The Importance of SEM

Highly Targeted Reach: SEM allows you to reach potential customers who are actively searching for products or services related to your business. This intent-driven approach ensures that your marketing efforts are directed toward individuals who are more likely to convert, resulting in a higher return on investment (ROI).

Increased Visibility: With millions of searches happening every day, search engines are the primary tool people use to discover new products and services. By utilizing SEM, your business gains better visibility on the search engine results pages, making it easier for users to find you Quick Results with PPC: Unlike many traditional marketing methods, SEM can provide rapid results. With PPC advertising, your ads can start appearing at the top of the SERPs as soon as your campaign goes live. This is particularly beneficial for new businesses who have started new things and have a little bit of knowledge about the things or those who have time-sensitive promotions.

Data-Driven Insights: SEM platforms provide valuable data and insights about your campaigns, such as click-through rates, conversion rates, and user behavior. This data allows you to fine-tune your strategies for better performance over time Cost Control: SEM offers flexible budgeting options, making it suitable for businesses of all sizes. With PPC advertising, you have control over how much you're willing to pay for each click, and you can adjust your budget at any time Complements Other Marketing Efforts: SEM can work synergistically with other digital marketing efforts like social media marketing and content marketing. By integrating your strategies, you create a cohesive online presence that engages users at various touchpoints Competitive Advantage: In today's competitive landscape, businesses that don't utilize SEM risk being overshadowed by competitors who do. Having a strong presence on search engines can set you apart and establish your authority in your industry. Digimart also used SEM to advertise more products through it so we also took the help of Digimart to learn the better experience

Conclusion

In a world where the digital realm dominates consumer behavior, search engine marketing has become a cornerstone of successful marketing strategies. Its ability to target intent-driven audiences, provide quick and measurable results, and enhance a brand's online visibility underscores its importance. By embracing both PPC advertising and SEO, businesses can effectively navigate the dynamic landscape of the internet, connect with their target audience, and drive meaningful business growth. So, if you're looking to expand your online reach and achieve tangible results, investing in SEM is a decision that's hard to ignore.

[biggest-gaudiest-patronuses]

got a worm nibbling my brain. can someone help me find a piece of obscure media?

webcomic/indie comic from the 2010s. basically a sci-fi short story about a young girl (with red hair?) who was being raised by scientists as part of an experiment. she receives a haircut/has her head shaved, in preparation for her annual brain scan/testing. it is revealed that while her body is human, her "brain" is artificial, made of computer implants throughout her skull and spine. at some point her biological mother (also a scientist on the same campus?) encounters her and is repulsed, viewing her as a machine who has murdered her daughter.

it was very poignant and it bruised my heart and i can NOT find it anywhere

[mostlysignssomeportents]

Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

[annabelle--cane]

went on a bit of a rabbit hole of scrolling random blogs and eventually found myself looking at a callout post where the op called a specific blogger a pedophile and every time people asked them for any proof whatsoever they just linked their paypal and said "pay me for my labor first and then I'll show you" 💀

[beanbagbuddies4life]

Animalblr there's a non-native ringneck dove roosting in my workplace in a place she can't stay. Who do I call that will remove the dove?

[tanumaskoipond]

i also encourage people to keep a close eye on sweden’s uranium mining plans as the repeal on their uranium mining ban (first instated in 2018) has moving through their supreme court over the last few years. sweden historically has placed mines in indigenous sámi lands & the repeal can and will threaten these communities.

[s-lycopersicum]

Oh, that's... Hm.

Turns out eyes don't just rotate in place, they also shift a bit (< 1mm) to the sides when you look around.

[darkpetal16]

I just wanted to know if it was safe to play any of your IF (Undertale) games. I want to play them but I don't know if the links are safe or not.- I just figured I'd ask and I'm new here on following you.

No, when you click on them it takes you to Never Gonna Give You Up on YouTube and I instantly break into your home to snuggle your pets while you’re distracted.

Also, your entire computer turns into Wingdings font. My condolences.

The only reason my links are still up and Tumblr hasn’t body tackled me into the grave is because I’m bribing the staff members with your pets. /t /lh

-

The links are to itch.io which is a free to use game platform.

None of my games require you to download anything, they are all HTML (web based). The extent of them accessing your web browser is if you choose to save the game, the game file is saved to your cache/cookies. If you want to have a back up of your save file you can download a copy directly to your computer, but it is by no means a requirement.

While itch.io has their own policies to protect users when downloading games off their site (as some games are EXE and so require a downloads), you should always practice safe vigilance. If you don’t feel comfortable to download something, don’t. 

[lesbiangiratina]

Fanfiction used to be good

[randomnerd737]

if youtube if going to track everything I do on their stupid site they could AT LEAST give me that information WHEN I ASK FOR IT. youtube. you little shit

[rockerfemme]

trigger warning for misogyny and FGM

the venn diagram of feminists and people who are into heavy body modification is literally just me so I am 100% sure no1curr BUT I have gotta talk about misogyny in the mod community. specifically from the mod practitioners, who are mostly male. any mod enthusiast who knows anything knows that tongue splitting and similar mods are illegal in the UK and Australia because of a now infamous practitioner (butcher) Brendan Russell aka "B-Slice" botching multiple clients' implants and causing the death of one client. I've seen the case referenced multiple times, but it was only when I looked it up for details that I realized that all the botched clients were female, that set my alarm bells off and I looked more into the cases.

The client he killed, died of an infection in a subdermal implant he gave her and that's the victim who gets referenced the most but upon doing my own research, prior to that, he was convicted on an FGM charge when he botched a labiaplasty on a different woman and burned part of her vagina off. X X

Next I read about another practitioner, this one is widely considered reputable and is still in business today. Whilst recommending him to someone, a commenter informs everyone that he "cut off my friend's huge labia." Disgusting. The fact that he performs that type of procedure tells you everything about how he views women. X

Next I read a review of a documentary about another highly respected practitioner, a pioneer in the field. Reportedly it's revealed that "many of his personal motivations are, indeed, sexual" and describes a scene in which he pressures his long-term girlfriend into having an open relationship (one sided, of course.) Vile. And we clients meant to trust him to perform delicate procedures on us. X

I’m also aware of the “Brutal Blackout” project, a tattoo project in which the “artists” scribble black ink over large portions of the client’s body, while running the tattoo machine at a high voltage to intentionally cause as much pain as possible to the client. Clients aren’t allowed to tell the tattooists when to stop. There’s a mini documentary on YouTube and it’s very disturbing, it’s clear that one of the two “artists” is a deeply sadistic man who is overjoyed that he is paid to harm people. X

This all isn't really something that can be discussed with regular people because they laugh at modified people and call us stupid for even wanting this type of body art (tongue bifurcation, scarification, subdermal implants, coinslots, cartilage punch/removal, elf ears, etc). Neither do I feel that such a discussion would be received well in the mod community, because it is (unsurprisingly) populated by mega liberals.

But for women who want to adorn themselves in this way, it's important to know that some of these so-called "artists" are, in reality, disgusting sex perverts and misogynists. Go to female mod artists whenever possible and dig deep through multiple social media sits for information on any practitioner you're considering.

[shishantmahato]

How to Do Keyword Research for Free (Using 6 Powerful Tools!) 🔍

[blunderpuff]

whoever invented the ball cup door latch (man door hook hand, eh?) ought to have a bad day. every day. forever.

[seotimerank]

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[lacefuneral]

does anyone have the post where its a screenshot of a perfume review and it's like "if you want to ACTUALLY smell rich, smell like fire" and it goes onto this story about how the reviewer's husband tried to cook spaghetti for her and accidentally burned down their mansion because neither of them know how to cook and have an in-house chef that usually does the cooking

it's a really batshit rant and i want to send it to that tumblr account that posts fragrance reviews

[lordsmerchantco]

Best SEO Practices 2025: The Ultimate Guide to Ranking Higher

Table of Contents Introduction Why SEO is Important in 2025 Top SEO Trends for 2025 Core SEO Strategies for Higher Rankings Content Optimization for 2025 Technical SEO Best Practices Link Building and Off-Page SEO Mobile and Voice Search Optimization AI and Automation in SEO User Experience (UX) and Core Web Vitals Experiments and Case Studies FAQs People Also Ask (PAA) Knowledge…